Standard Deviations
02 March 2011 - 30 January 2012
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| Tejo Remy
You Can’t Lay Down Your Memory Chest of Drawers. 1991
Metal, paper, plastic, burlap, contact paper and paint,
55.5 x 53 x 20” (141 x 134.6 x 50.8 cm).
Manufactured by Tejo Remy for Droog Design, the Netherlands. Frederieke Taylor Purchase Fund |
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STANDARD DEVIATIONS
Types and Families in Contemporary Design
2 March, 2011 – 30 January, 2012
Since the late 19th century and throughout much of the 20th, designers
have celebrated the socially uplifting promise of industrial production,
believing the true path to modernity lay in standardization. A
designer’s job was to conceive a model that could be converted into a
working prototype—a blueprint for a series of objects, each identical
and manufactured according to exacting rules. Yet it is human nature to
crave individuality, and since the 1980s designers have sought to inject
"chromosomes” of unique identity into objects produced on an industrial
scale. Digital technology has made the dream of creating families of
objects with common traits and distinct behaviors a reality; today, the
model is the working prototype is the series. Standard Deviations
showcases objects and designs in the Museum’s collection that belong to
families, including an important recent acquisition of 23 digital
typefaces, on view here for the first time.
www.moma.org
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